No matter the ill-will or harm. No matter the offense. He sees honor in the name.
A preponderance of his players is African-American. They sense the wrong but are silent as they rake in millions.
The fans want only a football team to cheer in good times. They want no issue that forces them to declare a position for or against a people. They have put themselves in the shoes of the derided, and they are not comfortable. They do not want to be targeted as the reason for his obstinate stance.
Truly he stands alone. He simply does not get it! Perhaps a picture can help …
Matthew 7:12 (NIV) So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets.